Stop Losing Jobs to Competitors Who Show Up First
We help roofers, HVAC contractors, plumbers, and electricians dominate their local market with marketing that actually generates profitable leads - not just likes and clicks.
You're Great at Your Trade. But Marketing?
• DIY their marketing (waste months, see no results)
• Hire a cheap “guru” (get burned, lose money)
• Work with a generic agency (they don’t understand your business)
Marketing Built Specifically for Home Service Contractors
We don’t work with dentists, lawyers, or e-commerce stores. We only work with contractors, because your business is different, and your marketing should be too.
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Local Domination
We make sure you show up first when homeowners search "emergency roofer/HVAC/plumber/electrician near me". Google Local Service Ads, Maps, and organic search.
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More Calls, Not More Clicks
We don't care about vanity metrics. We track every lead, every call, every form fill, and show you exactly what's making you money.
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Built for Your Industry
Seasonal demand? Emergency calls? LSA? We get it. We've built our entire system around what actually works for home service businesses.
Everything You Need to Fill Your Calendar
Stop piecing together marketing with random freelancers and hoping it works. Our system covers every channel that drives real jobs, managed by experts who only work with contractors.
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Search Engine Optimization (SEO)
Get found on Google when homeowners search for your services. We handle technical SEO, content creation, and link building so you rank #1 in your market.
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Google Local Service Ads (LSA)
The green "Google Guaranteed" badge at the top of search results? That's where the money is. We set up, manage, and optimize your LSA campaigns to maximize quality leads.
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Meta Ads (Facebook & Instagram)
Reach homeowners before they need you and stay top-of-mind. Perfect for seasonal services, new service areas, and building brand awareness.
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Reputation Management
Reviews make or break you. We automate review requests, respond to every review professionally, and help you build a 5-star reputation that drives more business.
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Email Marketing & Automation
Your past customers are your goldmine. We build automated email campaigns and monthly newsletters to drive repeat business and referrals—your cheapest leads.
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AI-Powered Lead Assistant
Never miss a lead again. Our AI Agent answers calls, texts, and website chats 24/7—qualifying leads and booking appointments while you sleep.
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Google Business Profile Management
Your Google Business Profile is your digital storefront. We optimize it, post weekly updates, manage reviews, and make sure you show up in the Map Pack.
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Google Search Ads (PPC)
Instant visibility for high-intent searches. We build targeted campaigns that put you in front of homeowners ready to book—without wasting your ad budget.
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Retargeting Campaigns
70% of people don't convert the first time they visit your site. We bring them back with strategic retargeting on Google and Facebook.
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Lead Tracking & ROI Dashboard
Know exactly where every lead comes from and what you're paying per customer. Our custom dashboards show you real-time data so you always know your ROI.
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Pay-Per-Lead Channel Management
We manage your presence on Yelp, Nextdoor, Thumbtack, Angi, and Networx—turning these platforms into consistent lead generators.
Choose Your Growth Program
Whether you’re a growing contractor looking to get visible or an established business ready to dominate, we have a program built for your goals.
LEVEL 1
FOUNDATION
Get Visible, Get Leads
Perfect for contractors ready to establish a strong online presence and start generating consistent leads.
What’s Included:
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Complete SEO (on-page, off-page, content creation)
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Google Business Profile management & optimization
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Your Choice: Google LSA, Google Search Ads, OR Meta Ads
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Automated reputation management
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Custom ROI tracking dashboard
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30-minute monthly strategy call
Best For: Contractors doing $500K-$2M annually who need professional marketing without the premium price tag.
LEVEL 2 (Most Popular)
ACCELERATOR
Multi-Channel Marketing That Scales
Our most popular program, comprehensive marketing across all major channels to maximize your lead generation.
What’s Included:
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Everything in Foundation Plus...
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All three ad channels: Google LSA, Google Search Ads, AND Meta Ads
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Retargeting campaigns (Google + Meta)
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Email marketing (automated sequences + monthly newsletter)
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60-minute monthly strategy calls
Best For: Established contractors doing $2M-$5M who are ready to scale and dominate their market.
LEVEL 3
DOMINATION
Own Your Market
White-glove service for contractors who want to be THE name in their market. Maximum visibility, maximum leads, maximum growth.
What’s Included:
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Everything in Accelerator Plus....
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Pay-per-lead channel management (Yelp, Nextdoor, Thumbtack, Angi, Networx)
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AI Lead Assistant (24/7 call, text & chat answering)
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Priority support & dedicated account management
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60-minute monthly strategy calls + quarterly business planning
Best For: Contractors doing $5M+ who want premium service and are ready to add $500K-$1M+ in annual revenue.
Not sure which program fits your business? Book a Free Strategy Call and we’ll create a custom plan for your goals.
Built for Contractors, Not Everyone Else
Roofers
Residential, commercial, storm restoration. We help you capture emergency leads and long-term projects.
HVAC Contractors
AC installs, furnace repair, seasonal marketing. We keep your calendar full year-round.
Plumbers
Emergency calls, repiping, water heaters. We make sure you’re the first call when pipes burst at 3am.
Electricians
Panel upgrades, rewiring, EV chargers. We position you as the trusted expert in your market.
Why Contractors Choose Calkade
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We only work with home service contractors — no dentists, no lawyers, no distractions
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LSA experts — We know Google Local Service Ads inside and out (most agencies don't)
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Transparent ROI tracking — You'll always know what you're paying per lead
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No long-term contracts — We earn your business every month (after initial 90 days)
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Proven system — We've generated 10,000+ leads for contractors like you
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Built for your business model — Emergency calls, seasonal demand, service area targeting—we get it
The No BS Guarantee
We’re so confident in our system that we make you this promise:
If we don’t generate qualified leads within the first 60 days, we’ll work for free until we do.
Why can we make this guarantee? Because we’ve done this hundreds of times. We know what works for contractors, and we’re not going to take your money and hope for the best.
You’ll see leads. You’ll see ROI. Or you won’t pay.
*Requires minimum 60-day commitment for full system implementation. Client must have functional website and provide necessary access.
Let’s Build Your Blueprint.
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Audit your current marketing (or lack thereof)
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Show you exactly where you're losing money
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Build a custom 90-day roadmap to get you more leads
No pressure. No sales pitch. Just a real conversation about growing your business.
Common Questions, Straight Answers
How quickly will I see results?
You should see your first leads within 2-3 weeks. Google Ads and LSA work immediately, while SEO takes about 90 days to really kick in. By Month 3, you should be seeing consistent, qualified leads every week.
Do I need to sign a long-term contract?
We require an initial 90-day commitment to properly build and optimize your campaigns. After that, it’s month-to-month. We earn your business by delivering results, not by locking you in.
What's the difference between the packages?
- Level 1 gets you visible with SEO, GMB, and one ad channel. Great for testing the waters
- Level 2 runs all channels simultaneously for maximum lead generation, our most popular
- Level 3 adds AI automation and pay-per-lead channels for contractors ready to dominate
How do I know what's working?
You’ll have access to a custom dashboard that shows exactly where every lead comes from, what you’re paying per lead, and your ROI. Plus, monthly strategy calls to review performance and adjust.
What if I'm already running ads?
Perfect, we can audit your current setup for free and show you where you’re leaving money on the table. Most contractors we work with are wasting 40-60% of their ad budget when they come to us.
Do you work with contractors outside my area?
We work with contractors across the continental US. We never work with competing businesses in the same service area. When we take you on, we’re all in.
What industries do you specialize in?
We only work with home service contractors: roofers, HVAC, plumbers, and electricians. We don’t dilute our expertise working with every industry under the sun.