Marketing for Home Service Contractors

Home Service Marketing That Turns Into Booked Jobs

We help roofing, HVAC, plumbing, and electrical contractors turn marketing spend into tracked, profitable jobs, from owner-operated teams with a couple of trucks to full fleets. You run the work. We keep the calendar full.

Trades only.

100% of what we do is contractor marketing. No dentists, no restaurants.

$1M–$20M.

The range we are built to scale, from owner-run teams to full fleets.

Every lead tracked.

Source, cost, and outcome for every call and form, down to the job.

3 programs.

Clear pricing, no inflated retainers, no surprise line items.

The Problem

You're great at your trade. Marketing? That's a different job.

You built a real business with your hands. The marketing side is where a lot of good contractors lose time, money, or both.

You can't DIY your way to a full calendar

You’ve seen how a job turns out when a homeowner tries it themselves first. Marketing’s no different. Squeeze it in between calls and it stays half-done, then costs more to fix than doing it right the first time.

Cheap marketing is the expensive kind

The $300-a-month shops spin up an AI website overnight, call it SEO, and move on. Months later you’ve got a site nobody finds and nothing booked. You get what you pay for.

You're invisible when it counts

Homeowners search for your service thousands of times a month. If you’re not in the top results, they call the contractor who is.

The System

One system that turns searches into booked jobs

No more piecing together freelancers and hoping it works. We run every channel that drives real jobs, managed by people who only work with contractors.

01 / Get Found

Show up where buyers look

02 / Drive Demand

Ads that pay for themselves

03 / Convert & Track

Turn leads into paid work

Proof, Not Promises

The results speak louder than a guarantee

We don’t sell a lead-count promise. We build the system, track it to the job, and let the work speak. Here’s an HVAC owner in the East Valley, in his own words.

“Calkade Marketing has made a significant difference in my HVAC business… Greg helped us improve our SEO ranking to the point that customers were calling based on AI engine search results… We started before the summer rush and we were able to obtain leads and revenue that we never could have obtained on our own. They helped keep our ad spend within the parameter of our monthly budget for Google and Facebook ads… I cannot recommend them highly enough.”

Caleb Howarth

Owner, Frozen Cactus Air (HVAC) · Mesa, AZ · 5.0 ★

$39k

Revenue Booked

~45%

Revenue beyond paid ads

7x

Return on ad spend · May 1 – July 31, 2026

Choose Your Growth Path

Three programs, built to scale with you

Each tier includes everything from the one below it, then adds more as you grow. Ad spend is separate and yours to control.

Level 1

Foundation

Owner-operated, a couple of trucks

$2,500

/mo

$1,500 one-time setup

Professional marketing without the premium price tag. Get found and start booking.

Full SEO and content
Google Business Profile management
Pick 1 channel: LSA, PPC, or Meta
Automated reputation management
ROI tracking dashboard
30-minute monthly strategy call

Accelerator

A growing fleet, ready to scale

$3,500

/mo

$2,000 one-time setup

For established contractors ready to scale and take their market.

Level 3

Domination

Full fleet, ready to own the market

$6,500

/mo

$2,500 one-time setup

Premium, full-coverage service across every channel that matters.

Your First 90 Days

A clear plan from day one

You always know what is happening and why. No black box, no vanity reports.

Month 1

Foundation & setup

Onboarding, a full website audit and fixes, competitor analysis, and account setups. We launch your first campaigns, put tracking and your ROI dashboard in place, and start the SEO work.

Month 2

Optimization & expansion

We refine campaigns against real data, expand keyword targeting, increase content, and sharpen audience targeting based on what the first month tells us.

Month 3

Scaling & refinement

We scale what is working, test new ad variations, add channels where it makes sense, and roll out retargeting to convert more of the traffic you have earned.

Who We Help

Built for the trades, not everyone else

We know your seasonal swings, your emergency calls, and what a qualified lead actually looks like in your world.

Roofing

Residential, commercial, and storm restoration. Capture emergency leads and long-term projects.

HVAC

AC installs, furnace repair, and seasonal demand. Keep the calendar full year-round.

Plumbing

Emergency calls, repipes, and water heaters. Be the first call when pipes burst at 3am.

Electrical

Panel upgrades, rewiring, and EV chargers. Own the trusted-expert position in your market.

Windows, doors, pool builders, flooring, landscape, and more. See if we’re a fit for your specialty ›

Greg Keesee

Owner, Calkade Marketing

Why Contractors Choose Calkade

I only take on clients I know I can help

I’m Greg Keesee, founder of Calkade. I work only with roofing, HVAC, plumbing, and electrical contractors, because I’m tired of watching hardworking owners waste money on generic agencies that don’t understand home services.

I’ve spent years on local SEO, Google Ads, and lead generation built specifically for the trades. If you’re an owner running anywhere from a couple of trucks to a growing fleet, roughly $1M to $20M, and ready to stop door-knocking or leaning on referrals, let’s talk.

Common Questions

Straight answers

How much does it cost?

Foundation starts at $2,500/month plus ad spend, and includes SEO, Google Business Profile, one ad channel, reputation management, and your ROI dashboard. Accelerator is $3,500/month and Domination is $6,500/month, each adding more channels and support. Ad spend is separate and stays in your control.

What results can I expect, and how soon?

Paid ads can start generating leads within the first few weeks. SEO takes three to six months to fully ramp. We track everything to the source and to the job, so you always see cost per lead and cost per booked job rather than vanity numbers.

Do I have to sign a long-term contract?

We ask for an initial 90-day commitment to properly build and optimize your campaigns. After that it’s month-to-month. We earn your business by delivering tracked results, not by locking you in.

How do I know what's working?

You get a dashboard showing where every lead comes from, what you pay per lead, and how it maps to booked jobs. We also set a shared definition of a won job up front, so the ROI number means the same thing to both sides. Monthly calls review the numbers and set the next move.

What makes Calkade different?

We only work with home service contractors. That focus means we understand emergency calls, seasonal demand, and service-area targeting without a learning curve, and we never split our attention across unrelated industries.

What if I'm already running ads?

Good. We’ll audit your current setup and show you where budget is leaking before you spend another dollar. Most contractors we start with are wasting a meaningful share of their ad spend on the wrong terms and untracked leads.

Ready to Grow?

Let's fill your calendar with jobs, not just leads

Book a free 30-minute strategy call. We’ll show you exactly where you’re losing work and map the first 90 days, whether you run it yourself or with us.

Prefer email? info@calkade.com